A logo is a point of entry into a brand.

Milton Glazer

In the 70’s and 80’s branding was of a very different nature to what it is now – a company’s brand was its corporate identity. However, as time has progressed so has branding. The language used by companies has evolved to mean that readers gain a verbal experience as well as the obvious visuals. Users are now seeing, touching, holding watching and hearing a brand – it has evolved into a very complex matrix.

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Tags: brand || design || hanso foundation || hsbc || identity || innocent || lost || milton glazer || paul rand || smoothies || touch points

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Black Eagle psp The Note II: Taking a Chance on Love hd

Toolbox Murders hd

MarkBoulton.co.uk is a great example of how to use both colour and typography very effectively. Mark uses colour on this site to indicate the importance of the content displayed. I think that this technique is slowly replacing the traditional uses of things like bold, italic, underline and larger text as a method of information emphasis.

His book – Web Standards Creativity – was recommended to us and after reading a few reviews on it, I have now purchased it from Amazon. let’s hope it doesn’t disappoint!!

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Tags: colour || delicious || flickr || mark boulton || twitter

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With the development of Golf Royalty Silverado move ever progressing, I decided to have a look at a number of content management systems this week. I feel I require one to produce a site capable of controlling the large amount of information the site will be hosting. Content management systems will enable me to embed a number of dynamic features to boost the sites functionality as well as adding some quirky features to try and promote repeat visitors. (more…)

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Tags: cms || content management system || joomla || mambo || wordpress

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