Designing Brand Identity
A logo is a point of entry into a brand.
Milton Glazer
In the 70’s and 80’s branding was of a very different nature to what it is now – a company’s brand was its corporate identity. However, as time has progressed so has branding. The language used by companies has evolved to mean that readers gain a verbal experience as well as the obvious visuals. Users are now seeing, touching, holding watching and hearing a brand – it has evolved into a very complex matrix.
Tags: brand || design || hanso foundation || hsbc || identity || innocent || lost || milton glazer || paul rand || smoothies || touch points
